#BreakingStereotypes, an EXTRAORDINAIRE Indian CAMPAIGN
#BreakingStereotypes, an EXTRAORDINAIRE Indian CAMPAIGN Created, Promoted and Led by India´s TRULYMADLY.COM (Dating Site)!
"The world is a funny place. We live to be distinctive and strive to fit in at the same time, adding fuel to the fire of collective stereotypes while moving forward.
¿por qué las personas sarcásticas son más inteligentes? por Daniela Bustos
Si nunca te ha gustado el sarcasmo o simplemente no lo entiendes, malas noticias.
COOLHUNTING: significado, etapas, personajes y errores (...tomado del "Blog" una Escuelita de Postgrados en España)
Seguro que has oído la palabra Coolhunting e incluso la habrás utilizado alguna vez.
KNOWMADS, que son y porque no contratarlos si no los entendés por Eva Collado
Esta semana impartí un seminario acerca de los “Knowmads” lo que me llevó a realizar un trabajo de investigación más profundo; si cabe, sobre sus características y su forma de ser.
PODER GAY (Revista Dinero)
A pesar de la miopía del Congreso Colombiano frente al matrimonio gay, la revolución LGBTI no tiene reversa. Sus implicaciones en la economía, los negocios y la política en Colombia son inmensas.
LA PUBLICIDAD HA MUERTO / LARGA VIDA A LA PUBLICIDAD! de Tom Himpe (Blume)
LA PUBLICIDAD HA MUERTO / LARGA VIDA A LA PUBLICIDAD! de Tom Himpe (Blume)
ADVERTISING IS DEAD/ LONG LIVE ADVERTISING! by Tom Himpe (Thames & Hudson)
<CONTENIDO BASE>
1.
The crayola-fication of the world: How we gave colors names, and it messed with our brains (Part I) BY AATISH BHATIA
“Who in the rainbow can draw the line where the violet tint ends and the orange tint begins? Distinctly we see the difference of the colors, but where exactly does the one first blendingly enter into the other? So with sanity and insanity.”
—Herman Melville, Billy Budd
Spectral Rhythm.
The crayola-fication of the world: How we gave colors names, and it messed with our brains (Part II) BY AATISH BHATIA
Untitled (Cubes) by Scott Taylor
Update: This post was an Editor’s pick by Cristy Gelling at Science Seeker, and was included in Bora Zivkovic‘s top 10 science blog posts of the week.
Lately, I’ve got colors on the brain.
Color Preferences Determined by Experience (from Discovery News with Emily Sohn)
THE GIST
- Our experiences with objects determine how we feel about the colors of those objects.
- There are general trends in color preferences across cultures, but wide differences among individuals.
Sexual Objectification, Part 4: Daily Rituals to Start (by Caroline Heldman)
This is the fourth part in a series about how girls and women can navigate a culture that treats them like sex objects. (Part 1, Part 2, Part 3)
Daily Rituals to Start
This post details some daily rituals that girls and women can engage in to interrupt damaging beauty culture scripts.
Sexual Objectification, Part 3: Daily Rituals to Stop (by Caroline Heldman)
This is the third part in a series about how girls and women can navigate a culture that treats them like sex objects. (Part 1, Part 2).
This post outlines four damaging daily rituals of objectification culture we can immediately stop engaging in to improve our health.
Sexual Objectification, Part 1: What is it? (by Caroline Heldman)
Sexual Objectification, Part 1: What is it?
Posted on July 2, 2012by Caroline Heldman
This is the first part in a series about how girls and women can navigate a culture that treats them like sex objects.
Sexual Objectification, Part 2: The Harm (by Caroline Heldman)
This is the second part in a series about how girls and women can navigate a culture that treats them like sex objects. (Part 1).
After nearly three decades, the feminist “sex wars” are back.
La Cosificación Sexual: Representación de la Mujer en los Medios
Adaptado por: Orbita Diversa
El concepto de la cosificación u objetivación de las mujeres surgió con el feminismo de segunda ola, por lo que lleva rondándonos desde los años 70. Sin embargo, pese a lo relativamente reciente del término, la cosificación de la mujer no es un fenómeno nuevo.
¿...eres una PERSONA NORMAL? by Marga Cabrera
Tags:gentenormalPersonas
–Oye, ¿y qué tal Fulanito?
–Majo, muy normal.
Últimamente el atributo de ser normal es un valor en alza. Si os fijáis, cuando preguntan por alguien y lo definen como ‘muy normal’, le damos mucho valor a este adjetivo.
La "CACA" por @MarAbad (...este tabú parece una tendencia desentrañada por Florian Werner)
“La cultura humana se basa en la mierda. (…) De la cuna a la sepultura, la mierda impregna nuestra concepción de la cultura, la sociedad, la salud, el decoro, el humor y la identidad”. La historia de la Humanidad es inexplicable sin la caca. Está por todas partes.
"Trifecta Neuro-Affective" Principle, the power of 3 in writing... by Clive Cable
If you say something once people usually ignore it.
Say it twice and people think it’s a coincidence.
But say it three times and now the brain picks up on a pattern.
When you say something three times your listener will stop and take notice because it’s a form their mind is familiar with.
COLOR in MOTION por Claudia Cortes
...una experiencia animada e interactiva
de la comunicación y simbolismo del color
...an animated and interactive experience
of color communication and symbolism
http://www.mariaclaudiacortes.com/colors/Colors.html
http://www.mariaclaudiacortes.com/colores/Colors.html
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"ESTE ES REALMENT
~200 Relaciones entre un Consumidor y una Marca
Aquí hay casi doscientas posibles relaciones entre un consumidor y una marca que fueron escritas en "El Libro Rojo de las Marcas" por Luis Bassat.
10 principales estrategias de manipulación mediática según noam chomsky
El lingüista estadounidense Noam Chomsky enumera diez recursos utilizados por los medios para manipular la opinión pública a favor de diversas agendas corporativas o gubernamentales.
The Psychology of Avatars in the Internet by John Suler + EDGE
Our appearance changes every day. When we get up each morning, we decide what clothes and jewellery to wear, which hairs to shave and which to style. All of this varies by occasion, and some of us make more radical alterations as well, such as getting tattoos, piercings or cosmetic surgery.
Simple Slogans Double Sales (from neurosciencemarketing.com)
We think of brands as amazingly powerful. People prefer whatever cola they are drinking, as long as it’s labeled Coca Cola. People pay lots more for a Ralph Lauren Polo shirt than a generic shirt of identical quality.
ESTUDIO: COMO `TUITEAMOS´ LOS LATINOAMERICANOS
Por: Pulso Social
Uncoolhunting from Wikipedia
Uncoolhunting is an activity performed by the uncoolhunters. It was born in Buenos Aires from the investigations of the website/magazine The Uncoolhunter.
4 Tipos de Test Publicitario
Pueba de CONCEPTO
Pretest
Postest
Prueba de FACTIBILIDAD
Stulin,s Secrets that call our attention
CONCEPTS:
.Future Oriented Psychology
.Think Thanks
* Propaganda
PEOPLE:
¡Marshal Mcluhan!
¡Aldoux Huxley!
¡Noham Chomsky!
*The Beatles
¿Quien es Walter Lipman?
¿Quien es Edward Bernays?
¿Quienes son Trist & Emery?
¿Quien es Hadley Cantril?
¿Quien es Jhon Rawling?
ORGANISATIONS:
>MTV
...de los Pensamientos a la Inteligencia
Thoughts into Data
Hard Data > Digital data
Software Process of Data > Manual Process of Data
Drag Data > Organise Data (Powerpoints and Spreadsheets)
Facts and Figures > Charts and Graphics
Information into Knowledge
+Smart Marketing Decisions > Smooth Business Intelligence
Projective Techniques in Consumer Research (Some Interesting)
* word associations,
* sentence and story completion
* cartoon test
* thematic tests
* role playing
* third-person technique
* collages
* brand personifications
Clotaire Rapailles' Archetype Discoveries Worldwide & the "Reptilian Brain"
> Rapaille subscribes to the triune brain theory of Paul D. MacLean, which describes three distinct brains: the cortex, limbic, and reptilian. Beneath the cortex, the seat of logic and reason, is the limbic, which houses emotions.
Opinion y Punto de Vista sobre la Semiotica
La Semiótica, como muchas otras ciencias y disciplinas, no se concentra en buscar auxilios para el mercado tradicional, mucho menos para hacer un "copy" exitoso.
OPINION sobre Encuesta de Gallup sobre la (In) Felicidad
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¡PARE DE SUFRIR! USTED ESTÁ EN UNO DE LOS PAÍSES MÁS FELICES DEL MUNDO (OTRA VEZ) / OPINIÓN: La última encuesta de WIN-Gallup sobre la (in)felicidad en el mundo contraataca. Colombia ocupa el primer lugar en felicidad de 54 países.
Trends that will shape the world and 100 things to watch
Trends that will shape the world and 100 things to watch
Retrospective -2011- / Perspective -2012- / Prospective -2013-
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THINGS TO WATCH 2013
http://www.slideshare.net/jwtintelligence/jwt-100-things-to-watch-in-2013
1. Play as competitive advantage
2. The super stress era
3.
PURPOSE OF RESEARCH
The Purpose of Research (Lecture) from Tim Stock
Information about information by Seth Godin
The first revolution hit when people who made stuff started to discover that information was often as valuable as the stuff itself. Knowing where something was or how it performed or how it interacted with you can be worth more than the item itself.
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