If you say something once people usually ignore it.
Say it twice and people think it’s a coincidence.
But say it three times and now the brain picks up on a pattern.
When you say something three times your listener will stop and take notice because it’s a form their mind is familiar with.
In other words… anything said in groups of threes will have the power to stop people’s own internal chatter long enough for you to get your message across.
Examples of three’s include,
>The Father, the Son and the Holy Spirit.
>The good, the bad and the ugly.
>Wine women and song.
>Once, twice, three times a lady.
>Before, during and after.
Yep, there’s power in them thar words.
And we’re talking persuasive power.
But wait… there’s more…
To make this principle work for you you’ll need three concepts. There’s that three thing again.
>ONE. Emotionally bond with your prospects. Your ‘voice’ in writing is how you bond. Plus if you tell a story about yourself that resonates with your reader you bypass the logical, critical mind.
>TWO. Offer proof elements that support your story, like numbers and facts.
Make it tangible.
>THREE. Now have them agree with your logic. Here is where you give your reader an ‘intellectual alibi’ so they can tell others why they bought from you.
Can it really be this simple?
Try it yourself. Or better still look for it in a winning ad or sales letter. That way you’ll know how to use it effectively in your own writing. You can literally swipe ideas, not words, from million dollar sales letters that use this rare but powerful persuasion principle.
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