If you say something once people usually ignore it.

Say it twice and people think it’s a coincidence.

But say it three times and now the brain picks up on a pattern.


When you say something three times your listener will stop and take notice because it’s a form their mind is familiar with.

In other words… anything said in groups of threes will have the power to stop people’s own internal chatter long enough for you to get your message across.

Examples of three’s include,
 >The Father, the Son and the Holy Spirit.
 >The good, the bad and the ugly.
 >Wine women and song.
 >Once, twice, three times a lady.
 >Before, during and after.

Yep, there’s power in them thar words.

And we’re talking persuasive power.

But wait… there’s more…


To make this principle work for you you’ll need three concepts. There’s that three thing again.
 >ONE. Emotionally bond with your prospects. Your ‘voice’ in writing is how you bond. Plus if you tell a story about yourself that resonates with your reader you bypass the logical, critical mind.

 >TWO. Offer proof elements that support your story, like numbers and facts.
Make it tangible.

 >THREE. Now have them agree with your logic. Here is where you give your reader an ‘intellectual alibi’ so they can tell others why they bought from you.

Can it really be this simple?

Try it yourself. Or better still look for it in a winning ad or sales letter. That way you’ll know how to use it effectively in your own writing. You can literally swipe ideas, not words, from million dollar sales letters that use this rare but powerful persuasion principle.
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#BreakingStereotypes, an EXTRAORDINAIRE Indian CAMPAIGN Created, Promoted and Led by India´s TRULYMADLY.COM (Dating Site)!

"The world is a funny place. We live to be distinctive and strive to fit in at the same time, adding fuel to the fire of collective stereotypes while moving forward. But we at Truly Madly aren’t okay with the status quo. We like to see every individual through a different lens instead of bucketing them in categories. We like meeting fun people in this funny world and figuring out what makes them stand out"

We like going against the rules.

We like breaking stereotypes.

Si nunca te ha gustado el sarcasmo o simplemente no lo entiendes, malas noticias. El siguiente artículo del escritor Dan Scotti te muestra por qué según algunas investigaciones las personas sarcásticas serían más inteligentes que el resto: 

Si tuviera un centavo por cada vez que alguien me ha llamado “sabelotodo” a lo largo de mis 22 años, probablemente estaría tomando montrachet en las costas de Saint-Tropez en vez de estar escribiendo este artículo.

1. El amor es ciego

El enamoramiento desencadena en el cerebro una serie de reacciones físicoquímicas lideradas por sustancias como la oxitocina, la dopamina y la serotonina, que al impregnar el sistema nervioso generan una sensación de serenidad, tranquilidad y de un “caminar sobre las nubes”, lo que impide ver con claridad otras cosas.

Seguro que has oído la palabra Coolhunting e incluso la habrás utilizado alguna vez. Sin embargo debido a la tendencia de acuñar terminología inglesa en conversaciones coloquiales, se acaba distorsionando el significado de las palabras y se les acaba de dar un uso demasiado generalizado que puede dificultar la comprensión de lo que realmente significa el término.

Esta semana impartí un seminario acerca de los “Knowmads” lo que me llevó a realizar un trabajo de investigación más profundo; si cabe, sobre sus características y su forma de ser.

En esa investigación me ayudé de la mano de alguien que ha escrito y recopilado extensa bibliografía sobre este perfil.

A pesar de la miopía del Congreso Colombiano frente al matrimonio gay, la revolución LGBTI no tiene reversa. Sus implicaciones en la economía, los negocios y la política en Colombia son inmensas.

IMÁGENES RELACIONADAS

CONTENIDOS RELACIONADOS

Los más influyentes

En Colombia, la realidad no solo supera a la ficción, también a la legislación. Eso quedó en claro luego del debate en el Congreso de la República sobre el matrimonio de parejas del mismo sexo.

LA PUBLICIDAD HA MUERTO / LARGA VIDA A LA PUBLICIDAD! de Tom Himpe (Blume)

ADVERTISING IS DEAD/ LONG LIVE ADVERTISING! by Tom Himpe (Thames & Hudson)

<CONTENIDO BASE>

1.

“Who in the rainbow can draw the line where the violet tint ends and the orange tint begins? Distinctly we see the difference of the colors, but where exactly does the one first blendingly enter into the other? So with sanity and insanity.”

—Herman Melville, Billy Budd

Spectral Rhythm. Screen Print by Scott Campbell.

In Japan, people often refer to traffic lights as being blue in color.

Untitled (Cubes) by Scott Taylor

Update: This post was an Editor’s pick by Cristy Gelling at Science Seeker, and was included in Bora Zivkovic‘s top 10 science blog posts of the week.

Lately, I’ve got colors on the brain. In part I of this post I talked about the common roads that different cultures travel down as they name the colors in their world. And I came across the idea that color names are, in some sense, culturally universal.

THE GIST

- Our experiences with objects determine how we feel about the colors of those objects.

- There are general trends in color preferences across cultures, but wide differences among individuals.

- Understanding why we like the colors we do could help artists, designers and marketing companies.

Yellow or pink flowers? The green or blue sweater? From cars to furniture to iPods, we make decisions about color all the time.
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