If you say something once people usually ignore it.

Say it twice and people think it’s a coincidence.

But say it three times and now the brain picks up on a pattern.


When you say something three times your listener will stop and take notice because it’s a form their mind is familiar with.

In other words… anything said in groups of threes will have the power to stop people’s own internal chatter long enough for you to get your message across.

Examples of three’s include,
 >The Father, the Son and the Holy Spirit.
 >The good, the bad and the ugly.
 >Wine women and song.
 >Once, twice, three times a lady.
 >Before, during and after.

Yep, there’s power in them thar words.

And we’re talking persuasive power.

But wait… there’s more…


To make this principle work for you you’ll need three concepts. There’s that three thing again.
 >ONE. Emotionally bond with your prospects. Your ‘voice’ in writing is how you bond. Plus if you tell a story about yourself that resonates with your reader you bypass the logical, critical mind.

 >TWO. Offer proof elements that support your story, like numbers and facts.
Make it tangible.

 >THREE. Now have them agree with your logic. Here is where you give your reader an ‘intellectual alibi’ so they can tell others why they bought from you.

Can it really be this simple?

Try it yourself. Or better still look for it in a winning ad or sales letter. That way you’ll know how to use it effectively in your own writing. You can literally swipe ideas, not words, from million dollar sales letters that use this rare but powerful persuasion principle.
0

Add a comment

#BreakingStereotypes, an EXTRAORDINAIRE Indian CAMPAIGN
¿por qué las personas sarcásticas son más inteligentes? por Daniela Bustos
¿por qué las personas sarcásticas son más inteligentes? por Daniela Bustos
8 Refranes "de amor" que la Ciencia ha Explicado por CARLOS F. FERNÁNDEZ
COOLHUNTING: significado, etapas, personajes y errores (...tomado del "Blog" una Escuelita de Postgrados en España)
COOLHUNTING: significado, etapas, personajes y errores (...tomado del "Blog" una Escuelita de Postgrados en España)
KNOWMADS, que son y porque no contratarlos si no los entendés por Eva Collado
KNOWMADS, que son y porque no contratarlos si no los entendés por Eva Collado
PODER GAY (Revista Dinero)
PODER GAY (Revista Dinero)
LA PUBLICIDAD HA MUERTO / LARGA VIDA A LA PUBLICIDAD! de Tom Himpe (Blume)
The crayola-fication of the world: How we gave colors names, and it messed with our brains (Part I) BY AATISH BHATIA
The crayola-fication of the world: How we gave colors names, and it messed with our brains (Part I) BY AATISH BHATIA
The crayola-fication of the world: How we gave colors names, and it messed with our brains (Part II) BY AATISH BHATIA
Color Preferences Determined by Experience (from Discovery News with Emily Sohn)
Color Preferences Determined by Experience (from Discovery News with Emily Sohn)
Sexual Objectification, Part 4: Daily Rituals to Start (by Caroline Heldman)
Sexual Objectification, Part 4: Daily Rituals to Start (by Caroline Heldman)
Sexual Objectification, Part 3: Daily Rituals to Stop (by Caroline Heldman)
Sexual Objectification, Part 3: Daily Rituals to Stop (by Caroline Heldman)
Sexual Objectification, Part 1: What is it? (by Caroline Heldman)
Sexual Objectification, Part 1: What is it? (by Caroline Heldman)
Sexual Objectification, Part 2: The Harm (by Caroline Heldman)
La Cosificación Sexual: Representación de la Mujer en los Medios
¿...eres una PERSONA NORMAL? by Marga Cabrera
¿...eres una PERSONA NORMAL? by Marga Cabrera
11 Untranslatable Words from Other Cultures
La "CACA" por @MarAbad (...este tabú parece una tendencia desentrañada por Florian Werner)
La "CACA" por @MarAbad (...este tabú parece una tendencia desentrañada por Florian Werner)
"Trifecta Neuro-Affective" Principle, the power of 3 in writing... by Clive Cable
COLOR in MOTION por Claudia Cortes
~200 Relaciones entre un Consumidor y una Marca
~200 Relaciones entre un Consumidor y una Marca
10 principales estrategias de manipulación mediática según noam chomsky
10 principales estrategias de manipulación mediática según noam chomsky
The Psychology of Avatars in the Internet by John Suler + EDGE
Evolution, Intellectual, Freedom, Cartoon,
Simple Slogans Double Sales (from neurosciencemarketing.com)
Simple Slogans Double Sales (from neurosciencemarketing.com)
Couples Dynamics> Useful on Demographic Research Consumer Studies
Uncoolhunting from Wikipedia
Uncoolhunting from Wikipedia
4 Tipos de Test Publicitario
4 Tipos de Test Publicitario
Stulin,s Secrets that call our attention
Stulin,s Secrets that call our attention
...de los Pensamientos a la Inteligencia
...de los Pensamientos a la Inteligencia
Projective Techniques in Consumer Research (Some Interesting)
Projective Techniques in Consumer Research (Some Interesting)
Clotaire Rapailles' Archetype Discoveries Worldwide & the "Reptilian Brain"
Clotaire Rapailles' Archetype Discoveries Worldwide & the "Reptilian Brain"
Opinion y Punto de Vista sobre la Semiotica
Opinion y Punto de Vista sobre la Semiotica
OPINION sobre Encuesta de Gallup sobre la (In) Felicidad
The Comics Archetype Times Table Addendum by The Bootleg Creebobby
Triune Bran (3 Brain Model) by Mindcode
PURPOSE OF RESEARCH
PURPOSE OF RESEARCH
Information about information by Seth Godin
Neuromarketing para "Tontos"
CLIC EN LA IMAGEN>
Loading
Dynamic Views theme. Powered by Blogger. Report Abuse.